The quality is felt on the skin and can be seen up close. It is important to us that our clothes endures time and use. We guarantee the quality of our sewing work with a tangible guarantee. Quality is not only durability, but also comfort, appearance and usability. It’s a good and secure feeling, an easy life.
The world needs less clothes. We are committed to radically reducing the environmental burden caused by clothes. We reduce the environmental burden by making durable clothes that do not require environmental toxins to clean and store. Our Finnish seamstresses at Ilmajoki give their work a strong guarantee.
We improve our children’s world. We want to change the children’s world by changing their perception of good clothes. We want to teach children that beauty is not just a pattern, but also the nice surface of the fabric, the retention of colors and a comfortable feel. The most important thing is quality. Quality is a tangible thing, it cannot be written or spoken in other words. We want our children to understand the importance of local production for our environment, clothing sewn nearby does not contain chemicals that are needed for the loads of clothes traveling in ocean containers. Chemicals pollute the seas and our drinking water. One expensive piece of clothing becomes more affordable than many cheap ones.